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The San Antonio Airport Project Deep Dive Case Study

I was talking to Alex Collier about websites and projects (she’s amazing, btw) and she mentioned how she would like to know how projects get to where they are when finished or printed. It’s something I try to go over in case studies, but for fear of being repetitive or redundant, I usually keep them brief. I will be attempting to breakdown projects on here to explain my process in a more in-depth way. It’s important to note that each client and project is going to have different parameters and numbers of revisions.

For the SATX Summer Takeover, there were a few directions I felt it could go, the Creative Director at KGB Texas wanted something bright and summer-y and said they liked the style of this piece- with the strong lines and highlight/lowlight balance.

I drew a few different pieces with different styles. After ruling out the watercolor icons, I made the chocolate look “thicker” and added in low opacity light blue, to create ‘frozen’ looking highlights, as well as some darker lowlights which gives the final look a sophistication while remaining very playful.

This refining process happened to all of the icons. Some of them were spot on right from the get-go and some needed more work to get the right frozen treat look.

tube river illustrations, show a progressive change in illustration style as Sierra worked with Ron Landreth to refine a style

It took about five days to get through all of the icons and then we began arranging the pattern. We wanted a complex repeat (meaning it repeats in a way that isn’t immediately obvious) and different color variations. Adding in the drips after was important to make sure that they would follow where ‘gravity’ would take them.

San Antonio Repeating pattern showing Texan themed and San Antonio themed popsicle sticks. Si Design Loft was hired to create a custom illustration, marketing project for a billion dollar client. This shows the process of communication between her and the Creative Director of KGB Texas